By Info FCNB–February 12, 2026–2 min read
You’re scrolling through social media and see your favorite athlete or actor talking up a new investment. Maybe it’s a crypto platform, a hot stock tip, or a “can’t-miss” opportunity. They look confident. The ad is slick. And you start to wonder… should I get in on this?
Let’s pause.
Just because someone’s famous doesn’t mean they’re a financial expert. Celebrities are often paid to promote products, including investments. Sometimes they don’t even know they’re part of a scam. Worse, fraudsters are now using AI to fake celebrity voices and images to make their pitches seem more real.
In recent cases, scammers are using spoofed media websites and fake celebrity endorsements to promote crypto-trading platforms. They look legit, but they aren’t.
Here’s what to keep in mind when you see a celebrity—or anyone—promoting an investment:
Check registration: Is the person or platform registered to sell investments? You can check here.
Do your own research: Read the company’s prospectus and financial reports. Don’t rely on ads, social media posts, or flashy websites.
Be skeptical of social media: It’s easy for scammers to create fake profiles, impersonate trusted sources, and spread misinformation.
Watch for crypto hype: Crypto investments can be legitimate—but they’re also a hotbed for scams. Make sure any crypto platform is registered with the Commission.
Even if the endorsement is real, the investment might not be right for you. Your financial goals, risk tolerance, and values matter more than any celebrity’s opinion.
Before you invest:
Ask yourself what you want your money to do for you.
Talk to a registered financial advisor who listens and explains things clearly.
Don’t rush. Scammers thrive on urgency, often selling “limited-time” offers.
Being an informed investor is your best defense against fraud. If something feels off—or too good to be true—trust your gut. You can always contact the Commission with questions or concerns. And if you want to stay ahead of the latest scams, sign up for alerts.